Frequently Asked Questions

What is Better Choice Company, Inc.?

Better Choice Company Inc. is a rapidly growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit www.betterchoicecompany.com.

What year was Better Choice founded?

Better Choice was founded in May 2019 prior to merging into Sport Endurance Inc on March 11, 2019.

Better Choice wholly-owned subsidiaries TruPet LLC and Bona Vida, Inc. were founded in 2013 and 2018, respectively.

Where is Better Choice corporate headquarters?

164 Douglas Road East
Oldsmar, FL 34677

Who are Better Choice's top executives?

Meet our Management Team

Where is Better Choice incorporated?

Better Choice is incorporated in the state of Delaware.

When did Better Choice go public?

Effective March 11, 2019, Sport Endurance, Inc. (OTC: SENZ), a public company, merged into its wholly-owned subsidiary, Better Choice Company Inc. Subsequently, Better Choice changed the ticker symbol from “SENZ” to “BTTR” and began trading on the OTC Markets on March 13, 2019.

What exchange does the stock trade on and what is the stock symbol?

Better Choice trades on the OTC QB Venture Market under the ticker symbol “BTTR.”

How do I invest in Better Choice?

You can purchase shares of common stock in the Company through a registered broker-dealer of your choice. You cannot purchase common stock directly from the Company. For information about investing in stocks, you may want to consult a financial professional to explain to you the risks and suitability when investing.

Does Better Choice offer a Direct Stock Purchase Plan (DSPP or DRIP)?

We do not offer a direct stock purchase or dividend reinvestment program.

Does Better Choice pay a dividend?

Better Choice does not anticipate paying any cash dividends in the foreseeable future.

What is Better Choice's fiscal year?

Our fiscal year end is December 31. The Company’s quarterly periods conclude on March 31, June 30, September 30, and December 31.

Who is Better Choice's transfer agent?

The transfer agent and registrar for the company’s common stock is:

Equity Stock Transfer
237 W 37th St Suite 602
New York, NY 10018
Tel: 212.575.5757
Fax: 347.584.3644
Email: [email protected]

Do you have any other questions that haven't been answered?

Please submit investor questions by contacting:

Valter Pinto
Managing Director
KCSA Strategic Communications
[email protected]