OUR BRANDS
Our brand portfolio currently consists of the Halo Pet Food brand and the TruDog brand, but we are actively exploring opportunities to build upon our strong portfolio of natural pet food brands. The Halo pet food brand has a full line of natural dog and cat food, treats and supplements. The TruDog brand offers natural raw freeze-dried dog food, toppers, treats and supplements.
HALO
HALO is committed to delivering exceptional cat food and dog food that you can trust and your pet will love. For over 30 years we have made very conscious decisions in how we make our pet food, who we source our ingredients from, and which animal welfare groups we partner with.
TRUDOG
TruDog is a collection of lovingly crafted foods, treats, toppers, and supplements that support dog wellness. (We even have cleansing and grooming products). Our feeding philosophy mimics the holistic, raw food dog diet that Mother Nature intended…wholesome and honest.
OUR FOCUS
Better Choice Company strives to lead the industry shift towards products that create longer, better lives for our furry companions.
Ecommerce
Ecommerce represents 40% of net sales, we work with the most visible retailer partners in the world.
DTC
Our Direct to Consumer sales through trudog.com continue to grow, representing 20% of net sales presently.
International
International represents 20% of net sales, including China, South Korea, Japan, Taiwan, Hong Kong, Australia, and Philippines.
Retail Locations
Retail is a growing 20% segment of our buisiness,, existing partners include Petsmart, Petco, and leading grocery chains.
Investment Highlights
Nielsen forecasts that by end of 2020, overall pet category sales will reach $30 Billion, +7%, driven by premiumization and increased households with pets. The humanization of pets (dogs/cats) trend is driving growth of premium brands. Retail sales account for $25 Billion and online sales account for $5 Billion.
- Halo is a 30-year-old, premium, natural pet food brand based in Tampa, FL that is uniquely differentiated from its competitors
- History of top line growth driven by continued premiumization of the pet food industry
- Flexible and scalable outsourced manufacturing model with capacity to grow or insource
- E-Commerce is the Company’s largest and fastest growing channel
Data-Driven Marketing
Better Choice Company’s vertical integration and operational proficiencies support our streamlined and scalable distribution chain. Our data driven multi-channel marketing platform focuses on profitability and maximizing ROI for both new customer acquisition, and retention.
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