Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit a website. They are widely used across the Internet to make websites work more efficiently, to improve the user experience, and to provide information to website operators.

Cookies are stored on your device by your web browser and contain small amounts of data, typically including a unique identifier, the website name, and some digits and letters. When you return to a website or visit a website that recognises the same cookie, it reads the information stored in the cookie and can use it to remember your preferences, understand how you interact with the site, or enable certain functionalities.

Cookies can be classified in several ways:

• First-party cookies are set by the website you are visiting. They can only be read by that website.
• Third-party cookies are set by a domain other than the website you are visiting. These are often used by analytics services, advertising networks, and affiliate tracking systems.
• Session cookies are temporary cookies that are deleted when you close your browser. They are used to keep track of your activity during a single browsing session.
• Persistent cookies remain on your device for a set period of time or until you delete them manually. They are used to remember your preferences and actions across multiple visits to a website.

This Cookie Policy explains which cookies we use on betterchoicecompany.com ("the Website"), why we use them, and how you can manage or disable them. This policy should be read alongside our Privacy Policy, which provides further detail on how we handle personal information.

2. Types of Cookies We Use

We use a limited number of cookies on our Website, categorised into three types based on their purpose. We do not use cookies for targeted advertising or to build personal profiles of our visitors.

2.1 Essential Cookies

Essential cookies are necessary for the basic operation and security of our Website. Without these cookies, the Website cannot function properly. Essential cookies do not collect personal information for marketing purposes and cannot be disabled without affecting the usability of the Website.

The essential cookies used on our Website include:

• Cloudflare security cookies (__cf_bm, cf_clearance): These cookies are set by Cloudflare, our content delivery network and security provider. They are used to identify trusted web traffic, distinguish human visitors from automated bots, and protect the Website from malicious attacks such as distributed denial-of-service (DDoS) attacks. These cookies are strictly necessary for the security and operation of the Website. Duration: __cf_bm expires after 30 minutes; cf_clearance expires after a Cloudflare-determined period, typically up to 15 minutes.

2.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information about usage patterns. All information collected by these cookies is aggregated and used to improve how our Website works. Analytics cookies do not identify individual visitors personally.

The analytics cookies used on our Website include:

• Google Analytics (_ga): This cookie is set by Google Analytics and is used to distinguish unique visitors to our Website by assigning a randomly generated number as a client identifier. It is included in each page request and is used to calculate visitor, session, and campaign data for our analytics reports. Duration: 2 years.
• Google Analytics (_ga_[container-id]): This cookie is set by Google Analytics 4 and is used to persist session state. It helps us understand how visitors navigate between pages and how long they spend on the Website during a single visit. Duration: 2 years.

Google Analytics uses the data collected by these cookies to compile statistical reports about activity on our Website. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google's behalf. You can learn more about Google Analytics cookies at Google's cookie usage documentation.

2.3 Affiliate Tracking Cookies

Affiliate tracking cookies are used to attribute referrals to our affiliate partners. When you click on an affiliate link on our Website and are redirected to a third-party betting or casino operator, a cookie may be placed on your device by the affiliate network or the operator's website. These cookies enable the third party to recognise that you were referred from our Website, which is how we receive commission for qualifying referrals.

Important points about affiliate tracking cookies:

• Affiliate tracking cookies are set by third-party domains (the operator or affiliate network), not by betterchoicecompany.com directly.
• We do not have access to the information stored in these third-party cookies after they are set.
• These cookies do not track your gambling activity, financial transactions, or personal information on the third-party website.
• The duration of affiliate tracking cookies varies by operator, typically ranging from 30 to 90 days.
• Affiliate tracking cookies are governed by the privacy and cookie policies of the respective third-party operator, not this policy.

If you do not wish to be tracked by affiliate cookies, you can disable third-party cookies in your browser settings before clicking on any affiliate links. Please note that this will not affect your ability to access third-party websites, but the operator may not recognise that you were referred from our Website.

3. Specific Cookies Used on This Website

The following table provides a detailed summary of the cookies that may be set when you visit betterchoicecompany.com:

This list is reviewed and updated periodically. If we introduce new cookies or change the cookies we use, we will update this policy accordingly.

4. How to Manage Cookies in Your Browser

Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, block only third-party cookies, accept all cookies, or be notified when a cookie is being set so that you can decide whether to accept it. The method for managing cookies varies by browser.

Below are instructions for managing cookies in the most commonly used browsers. Please note that these instructions may change as browser software is updated, so we recommend consulting your browser's help documentation for the most current guidance.

Google Chrome

1. Open Chrome and click the three-dot menu icon in the top-right corner.
2. Select Settings, then click Privacy and security in the left sidebar.
3. Click Third-party cookies (or Cookies and other site data in older versions).
4. Choose your preferred option: allow all cookies, block third-party cookies, or block all cookies.
5. You can also click See all site data and permissions to view and delete specific cookies.

Mozilla Firefox

1. Open Firefox and click the hamburger menu icon (three horizontal lines) in the top-right corner.
2. Select Settings, then click Privacy & Security in the left sidebar.
3. Under Enhanced Tracking Protection, choose your preferred level: Standard, Strict, or Custom.
4. In Custom mode, you can specifically choose which types of cookies to block.
5. To delete existing cookies, scroll down to Cookies and Site Data and click Manage Data.

Safari (macOS and iOS)

1. On macOS: open Safari, click Safari in the menu bar, then select Settings (or Preferences).
2. Click the Privacy tab.
3. Select your preferred cookie blocking option. Safari blocks cross-site tracking by default.
4. To manage stored cookies, click Manage Website Data.
5. On iOS: go to Settings > Safari, then toggle Block All Cookies on or off under the Privacy & Security section.

Microsoft Edge

1. Open Edge and click the three-dot menu icon in the top-right corner.
2. Select Settings, then click Cookies and site permissions in the left sidebar.
3. Click Manage and delete cookies and site data.
4. Toggle the options to allow or block cookies, and choose whether to block third-party cookies.
5. You can also view and delete individual cookies from specific websites.

Samsung Internet (Android)

1. Open Samsung Internet and tap the hamburger menu icon.
2. Go to Settings > Sites and downloads.
3. Tap Manage site data to view and manage cookies.
4. You can also enable or disable cookie acceptance from this menu.

Important: if you choose to block all cookies or delete essential cookies, some features of our Website may not function correctly. Essential cookies, such as those set by Cloudflare for security purposes, are necessary for the proper operation of the Website.

5. Opting Out of Google Analytics

If you wish to prevent Google Analytics from collecting data about your visits to our Website, you have several options:

• Google Analytics Opt-out Browser Add-on: Google provides a free browser add-on that prevents the Google Analytics JavaScript (gtag.js, analytics.js) from sharing information about your visit with Google Analytics. You can download it from tools.google.com/dlpage/gaoptout. The add-on is available for Chrome, Firefox, Safari, Edge, and Opera.
• Browser cookie settings: you can block Google Analytics cookies specifically by configuring your browser to block cookies from the domain google-analytics.com and analytics.google.com.
• Privacy-focused browser extensions: extensions such as uBlock Origin, Privacy Badger, and Ghostery can block analytics trackers including Google Analytics.

Opting out of Google Analytics will not affect your ability to use our Website or access any of its content. It simply means that your visit will not be included in our analytics reports.

6. Third-Party Cookies and External Services

As described above, third-party cookies may be set on your device when you interact with certain features of our Website or when you click on links to external websites. We do not control these third-party cookies and are not responsible for the data they collect or how that data is used.

The principal third-party services that may set cookies through our Website are:

• Cloudflare (essential security cookies): Cloudflare Cookie Policy
• Google Analytics (analytics cookies): Google Privacy Policy
• Affiliate partners (tracking cookies): each affiliate partner has its own cookie and privacy policy, which you can review on their respective websites.

We encourage you to review the cookie and privacy policies of any third-party service that may set cookies on your device. If you have questions about how a particular third-party service uses cookies, please consult their documentation directly.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. When we update this policy, we will revise the "Last updated" date at the top of this page.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of the Website after any changes to this Cookie Policy constitutes your acceptance of those changes.

8. Contact Us

If you have any questions about this Cookie Policy, the cookies used on our Website, or how to manage cookies, please contact us through our Contact page.

For broader questions about how we handle your personal information, please refer to our Privacy Policy.

Better Choice Company
Website: betterchoicecompany.com
Contact: betterchoicecompany.com/contact/