NEW YORK, May 27, 2021 — Better Choice Company (OTCQX: BTTR) (“Better Choice”), an animal health and wellness company, today announced that its growing international platform, sold today under the Halo Brand, was a winner of “The 2020 Best Selling Brand of the Year Award” for imported foreign brands at the annual China Pet Industry Conference, held by Pet Fair (Shenzhen) in April 2021. Halo received this award alongside several other brands, including Orijen, Acana, K9 Natural and Instinct, as recognition for achieving the highest level of sales in 2020 on the largest retail platforms in China.
“We are honored to be recognized by the industry as one of the leading foreign pet food brands in China and are looking forward to driving sustained growth by increasing consumer awareness in 2021 and beyond,” said CEO Scott Lerner.
“This award is a testament to the strong partnership we have built with the Penefit team and the continued support of our supply chain partners, as these key stakeholders are instrumental in helping us deliver the highest quality pet food from a brand that Chinese consumers know and trust. As we look to the future, we are excited to strengthen these partnerships as we diversify and expand our product offering to meet the needs of highly discerning Chinese consumers,” continued Mr. Lerner.
About Better Choice Company, Inc.
Better Choice Company Inc. is a growing animal health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to animal health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted animal health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.
Better Choice Company, Inc.
Scott Lerner, CEO
KCSA Strategic Communications
Valter Pinto, Managing Director