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Better Choice Company Announces Closing of TruPet and Bona Vida Acquisitions

7 May 2019 Wiz_Merlin Comments Off
The closing positions the Company with first-mover advantage within the pet CBD industry

BROOKLYN, N.Y., May 07, 2019 (GLOBE NEWSWIRE) — Better Choice Company Inc. (OTCQB: BTTR) (the “Company”) today announced the closing of TruPet LLC (“TruPet”), an online seller of ultra premium all natural pet food, treats and supplements, with a special focus on freeze dried and dehydrated raw products, and Bona Vida Inc. (“Bona Vida”), a CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. Financial terms of the transactions were not disclosed.

“The closing of TruPet and Bona Vida, along with our previously announced financing of approximately $17.2 million, has strengthened our position to build a well-recognized brand and pre-eminent pet food CBD and wellness company,” stated Damian Dalla-Longa, Co-Chief Executive Officer of Better Choice Company. “Better Choice is uniquely bringing together a premium pet food brand with national distribution with a leading developer of a portfolio of CBD product verticals within the animal health and wellness space. With funding now in place to execute on our near term growth initiatives, we firmly believe we have first-mover advantage in the burgeoning pet CBD market. I want to thank the teams at TruPet and Bona Vida as well as our investors who supported the exercise of the over-allotment option in our recent financing for believing in our vision and long-term investment opportunity.”

About Better Choice Company, Inc.
At the foundation of Better Choice Company, Inc. is the belief that good health practices and nutrition contribute to and promote a higher quality of life. Recently, the Company acquired TruPet LLC, an online seller of ultra premium all natural pet food, treats and supplements, with a special focus on freeze dried and dehydrated raw products and Bona Vida, Inc., an innovative emerging CBD platform, focused on developing a portfolio of brand and product verticals within the animal and human health and wellness space. For more information, please visit https://www.betterchoicecompany.com

Forward Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Important factors that could cause actual results to differ from those in the forward-looking statements include the ability to complete a financing future short-term market for our common stock and the market for microcap companies in general. Further information on the Company’s risk factors is contained in our filings with the SEC.  Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

CONTACT:
KCSA Strategic Communications
Valter Pinto, Managing Director
212.896.1254
Valter@KCSA.com
www.KCSA.com